Rates of – and deaths from – skin cancer have increased dramatically over the last decade among men. The findings from the Goldsteins’ research are not surprising. “Men just weren’t aware that they were at increased risk of skin cancer. “From the beginning, education is a core pillar of our company,” says Elianna. Their results, published by the Journal of Drugs in Dermatology in December 2020, found that 83% of participants didn’t use a daily sunscreen and that only less than half used a sunscreen weekly. On JModern Ritual began to take orders for its first product, The Daily.Īlso, during this period, they held focus groups with over 700 men about their attitudes and behaviors as they relate to skin care and sun safety. They’d earned initial funding through a successful crowdfunding campaign and Elianna began working on the company full time. “We came up with the idea for a one-step skincare product that had it all – daily, mineral sunscreen with anti-aging, moisturizing, and soothing ingredients that were light weight and would work well on men’s typically oily skin” says Elianna.īy 2020, after testing dozens of possible formulations, they were ready. The duo began to meet every weekend to discuss the venture. Goldstein’s husband – Elianna’s father – was diagnosed with and treated for skin cancer that the spark for Modern Ritual was truly lit. I knew that there was an opportunity to develop a significantly better product, one they would look forward to using."īut it wasn’t until Dr. “Men, in particular, had the fewest options available for day-in, day-out protection. “I kept seeing more and more patients with skin cancer and it was clear that existing solutions weren’t working.” says Dr. Goldstein, a dermatological surgeon for 30+ years, had become frustrated by the lack of sunscreen options available for her male patients. The concept for Modern Ritual was years in the making. The company, launched in 2020, creates simple and effective skin care products and services to protect you from skin cancer. That’s because they are just as comfortable heading to yoga together as they are reviewing quarterly sales projections for their startup, Modern Ritual. Beth and Elianna Goldstein aren’t your usual mother-daughter duo. But whatever you two do decide it will be the right choice, because it's something you did together, to show each other how much you care.Dr. Of course, you can always go for something more traditional but just as beautiful, like a butterfly or a rose. For example, if you enjoy collecting shells at the shore together, perhaps you could get seashells. If your mom is a little leery, you both can get one of the following simple tats, like a sun, moon or star, or your initials, or even a super-cute mama and baby elephant.Ĭhances are, she'd love a tattoo that has special meaning to you both. And it's a perfect way to celebrate Mother's Day this year! Think about it: in addition to the usual fun like crafting, watching movies and having brunch, suppose you two head out to the tattoo shop on May 9? After all, you don't have to get big, splashy ink if she's not into it. It might take a little convincing to get your mom to go for it, but there's no other method as permanent to show your devotion to one another as mother-daughter tattoos.
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